EA Changes Game Plan, “No More Electronics”
The new home of Environmental Arts is on a former whaling ship in San Francisco Bay.
SAUSALITO, CA–Video game giant Electronic Arts unexpectedly announced that it was “through with anything electronic” and abandoned its corporate complex last night, moving into a former whaling vessel docked in the Marin county bayside community hours later. Signs of unrest at the once profitable game publisher had been noted by industry watchers over the past few weeks. Mass layoffs, refocusing on core products, TP missing from the restrooms–all of it painted a picture of unrest at Electronic Arts. But the deciding factor seems to have come when the board of directors met and voted to begin a new, greener future for the company making organic scented candles.
“I didn’t get into this business to squander electrons,” announced CEO John Riccitiello. “And frankly, with global warming on the rise and casual Wii players gutting the hard core gaming market, we just don’t see a future in anything electronic. So we’re making a strategic shift to an older product that utilizes a more stable and renewable energy source–namely, fire.”
